Mara Lindqvist

03:57 in Lisbon

Environmental

Forum Cultural

•

2023

Wayfinding with one arrow

Wayfinding with one arrow

Forum is a cultural centre with four galleries, an auditorium and a café spread over three floors of board-formed concrete. Visitors kept getting lost.

Forum is a cultural centre with four galleries, an auditorium and a café spread over three floors of board-formed concrete. Visitors kept getting lost.

Client

Forum Cultural

Year

2023

Role

Designer

Duration

5 months

Services

Wayfinding, Signage, Environmental graphics

Forum Cultural concrete building at dusk with its illuminated sign above the entrance

The challenge

The architecture is beautiful and completely uniform — every corridor looks the same. Signage had to guide people without fighting the building.

The approach

One arrow, one typeface, one orange square that always marks where you are. Black panels sit flush against the concrete so they read as part of the architecture.

Forum Cultural wayfinding sign on a concrete wall pointing to the galleries, café and auditorium

Hanging gallery direction sign beneath a skylight in a concrete stairwell

Results

−70%

“where is…?” questions

38

signs total

1

arrow

Level 02 floor marker with an orange dot beside a concrete staircase

“

People stopped asking for directions in the first week.

People stopped asking for directions in the first week.

Teresa Lobo, Visitor Experience

More work

Three Maison Aube perfume bottles on a travertine block in soft morning light

Identity

A fragrance house that smells like morning

Maison Aube

•

2026

Oro coffee bag with a gold circle beside a speckled ceramic cup of beans on linen

Packaging

Packaging for a small-batch roaster

Oro Coffee

•

2025

Mara Lindqvist

Product & brand designer in Lisbon. Calm products and honest brands since 2017.

Index

Contact

© 2026 Mara Lindqvist

·

Designed by Riyad Sbeitan ↗

Made in Framer ↗

Create a free website with Framer, the website builder loved by startups, designers and agencies.