2015 — 20183 years · Stockholm
Agency
Designer
Kontor
Identity and print for public-sector and cultural clients — my first real lessons in type and restraint.
- European Design Award
Product & brand designer in Lisbon. Nine years, sixty launches, and a soft spot for the details everybody feels.
Identity
A fragrance house that smells like morning
Maison Aube
•
2026
Packaging
Packaging for a small-batch roaster
Oro Coffee
•
2025
Product
Making personal finance feel quiet
Halde
•
2025
Editorial
An editorial system for slow travel
Atlas Magazine
•
2024
Typeface
A grotesk for long reading
Nord Sans
•
2024
Environmental
Wayfinding with one arrow
Forum Cultural
•
2023
Explorations
Side projects, type studies and things made for the joy of it.
AgAa Bb Cc Dd Ee Ff Gg0123456789 & ?! ®
OchreRoastLinenSage
The studio, Lisbon
Hi, I’m Mara.
A designer who believes good work feels inevitable.
I’m Swedish, based in Lisbon, and I’ve spent nine years designing products and identities — first at studios in Stockholm, then leading design at a fintech, and now independently.
Most of my work sits where brand meets product: the logo and the login screen, the packaging and the app. I like projects where one person can hold the whole picture.
Away from the screen I collect type specimens, cook too much, and swim in the Atlantic all year.
Clarity
Remove until it breaks, then add one thing back.
Craft
The details nobody notices are the ones everybody feels.
Candour
Honest feedback, early and often.
Calm
Good process makes for quiet launches.
Experience
From the first day to today — scroll to follow the line.
11
years in practice
4
studios & teams
60+
products launched
3
awards
2015The first day
2018 — 20213 years · Stockholm
Studio
Senior Designer
FIELD&CO
Brand and digital for hospitality and culture clients. Art-directed twenty launch sites and two full rebrands.
- 20 launch sites
- 3× Site of the Day
2021 — 20243 years · Stockholm
Fintech
Lead Product Designer
Northwind
Led six designers across onboarding and payments. Built the Northwind design system across three platforms.
- +31% activation
- Team of 6
- 140-component system
2024 — Now2 years · Lisbon
Current
Independent Designer
Studio of one
Identity and product for founders — Maison Aube, Oro, Atlas and Halde. Two projects at a time, so each one gets full attention.
- 4 brands launched
- TDC Certificate 2024
NowAvailable from November — let’s build the next chapter.
Education
BFA Graphic Design · Konstfack, Stockholm
2012 – 2015
Interaction Design exchange · KADK, Copenhagen
2014
Recognition
Type Directors Club — Certificate
2024
Site of the Day ×3
2023
European Design Award — Silver
2021
Toolkit
Figma
Framer
Rive
Glyphs
After Effects
HTML/CSS
Mara Lindqvist
Product & brand designer in Lisbon. Calm products and honest brands since 2017.