Packaging
Oro Coffee
•
2025
Client
Oro Coffee
Year
2025
Role
Designer
Duration
8 weeks
Services
Identity, Packaging system, Merchandise
The challenge
Twelve coffees, three roast levels and a two-person team — the system had to be easy enough to print in-house and distinctive enough to stand out on a crowded shelf.
The approach
One circle per bag, coloured by origin. A single serif wordmark. Everything else is set in a strict grid the team fills in themselves with a stamp and a label printer.
Results
12
blends, one system
−60%
packaging cost
2×
wholesale accounts
“
Rui Almeida, Head Roaster
More work
Mara Lindqvist
Product & brand designer in Lisbon. Calm products and honest brands since 2017.