Mara Lindqvist

19:58 in Lisbon

Product

Halde

•

2025

Making personal finance feel quiet

Halde is a money app for people who find money apps stressful. We designed the product from onboarding to a 140-component design system.

Client

Halde

Year

2025

Role

Product design lead

Duration

9 months

Services

Product design, Design system, Prototyping

Laptop showing the Halde dashboard on a wooden desk by a window

The challenge

Most finance apps compete for attention with alerts, streaks and red numbers. Halde’s research showed anxious users simply stopped opening them.

The approach

We removed everything urgent. One number on the home screen, weekly instead of daily summaries, and a calm palette where nothing is ever red unless it really matters.

Hand holding a phone showing the Halde budgeting app against a white wall

Woman relaxing on a sofa, smiling at the Halde app on her phone

Results

+31%

activation

4.8

App Store rating

140

system components

Three phones showing Halde app screens on a stone surface

“

Nobody noticed the redesign — which was exactly the point.

Jonas Weber, Head of Product

More work

All work

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Identity

A fragrance house that smells like morning

Maison Aube

•

2026

Oro coffee bag with a gold circle beside a speckled ceramic cup of beans on linen

Packaging

Packaging for a small-batch roaster

Oro Coffee

•

2025

Mara Lindqvist

Product & brand designer in Lisbon. Calm products and honest brands since 2017.

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